How to Create Customer-centric and Evidence Based Growth Strategies with Jobs-to-be-Done und Outcome-Driven Innovation® – and be predictable!

How to Create Customer-centric and Evidence Based Growth Strategies with Jobs-to-be-Done und Outcome-Driven Innovation® – and be predictable!

• What opportunities exist for value creation in the market?
• How should you position your existing products?
• How should you improve your existing products?
• What new offerings are needed to fill gaps in the product/service portfolio?
• What long-term strategy should be pursued to get the entire job done?
• How can you build an internal innovation capability and create a culture for innovation?
• Use cases from mechanical engineering and medical device industry.